The best time to look down

How do you get the most out of your coupons such as this SAVE $3.00 on any TWO (2) Purex Crystals Fragrance Boosters? Simply train your eye for the bottom shelf inside the grocery store. Remember that grocery stores are profit companies. Their goal is to sell you the item with the highest profit margin for them. Naturally, they want you to see these stuff first so the design of the shelves make all the opportunities for this to happen. What else do you think is the purpose of the large displays front and center of the stores? In most cases, the good deals are hiding on the lower shelf and other small shelf spaces. You see them but your attention is attracted easily by the bigger displays which are often consisted of items that provide the highest profit margin for the grocery stores. Give your coupons more weight and go for the cheaper options available to you.