Brand battle: Generic vs. Branded

Here is a question that is frequently thrown around by shoppers who are trying to make the biggest savings: when it comes to buying breakfast cereal, do you go for the generic variety or do you buy the branded ones? The argument here is quite valid. First, shoppers think about buying the generic ones because they are obviously cheaper than the branded ones. However, there will be a difference in taste for sure. The more important concern here is how much do you like or enjoy that difference in taste. See if you buy the generic ones to save up, but at the end of the day, you do not eat them, then you did not save anything. Remember, you only cut costs when you utilize these items on sale. If they end up in the pantry until they expire then it is useless. Better to get the branded ones with coupons in this case. You do not buy at the regular price, plus you enjoy your food.  Use these coupons to SAVE 50¢ on Big G Cereals when you buy 1 box Cinnamon Toast Crunch cereal